Changes in Consumer Behavior During Black Friday
December 2, 2024
This year's Black Friday saw a slight increase in store traffic, mainly due to the payment of salaries and changes in weather that encouraged winter clothing purchases. There was a shift in consumer preferences, with more shoppers opting for clothing and footwear over technological products. However, this year's discounts do not compete with the famous Black Friday deals in the USA, which might concern shop owners. Following Black Friday, Cyber Monday is expected to draw the attention of Cypriots towards online shopping.