Impact of the Adidas Drone Advertisement Above the Acropolis
May 17, 2025
An Adidas drone advertisement featuring a sports shoe above the Acropolis sparked reactions and legal actions due to violations of archaeological laws. Although the event had obtained permits from the Civil Aviation Authority, the image of the shoe caused negative impressions. The Minister of Culture described the image as 'very bad.' This case is being compared to another drone event from 2023 that had the necessary permits and did not provoke any reactions.