Rebranding of Prime Insurance to GRAWE Cyprus
October 2, 2025
Prime Insurance has rebranded itself as GRAWE Cyprus after being acquired by the Austrian group GRAWE in May 2025. This marks GRAWE's first entry into the Cypriot market, indicating its expansion in Southeast Europe. The renaming event was attended by top executives from GRAWE. The group has a long history and operates in 13 countries. GRAWE employs over 5,000 people and has significant financial assets.