The Impact of Active Customers on Reducing Electricity Prices
November 2, 2025
The electricity market is undergoing significant changes, with active customers playing a key role in reducing prices. These customers produce and manage their own energy through renewable sources like solar panels and small wind turbines. The 'merit order effect' allows active customers to positively influence prices since renewable energy has almost no cost. The impacts are already visible in markets like the USA, where average electricity prices have decreased. However, there are challenges the system faces in this transition.