Consumers Show Increased Caution During Black Friday 2023
November 28, 2025
This year, consumers are more cautious during Black Friday sales, with 30% shopping in stores. Preferences are mainly focused on technology items. Despite the increase in spending, many products do not have actual discounts. The president of the Cyprus Consumers Association notes that consumers have done their research, but discounts are not widespread. Some stores have misleading prices, causing dissatisfaction among shoppers.