Prada Acquires Versace: A New Strategic Era in Fashion
December 3, 2025
Prada has agreed to acquire Versace for 1.3 billion euros, marking a strategic shift in the fashion world. The agreement follows contacts made during the COVID-19 period. Lorenzo Bertelli, son of Prada's owners, revealed that the brand has always been on the company’s agenda. The acquisition will bring Versace under Prada's main labels, highlighting the brand's significance in the fashion sector. Dario Vitale, former design director of Miu Miu, will take over as the artistic director of Versace.