Jeff Bezos's Journey from Wall Street to Founding Amazon
July 5, 2026
Jeff Bezos, then a vice president at D.E. Shaw, made a life-changing decision in 1994. He noticed the rapid growth of internet usage and decided he wanted to be part of this new economy. He employed a thought process called the 'Regret Minimization Framework' to determine whether to leave his job. After his decision, he founded Amazon, starting as the largest bookstore in the world. This choice led him to create one of the most influential companies globally.